AXE | The Temptation Lab
To launch new AXE Gold Temptation, we wanted to give fans a behind-the-scenes look at how AXE makes the most tempting scents on earth. We created the Temptation Laboratory on Tumblr, where we turned the real temptations of men and women -- collected from comments on our social pages and answers to anonymous surveys -- into sharable gifs, videos and images. Then we let Michael B. Jordan take everyone on a tour of the Lab in an irresistible social video.
My role: Creative Director, copywriter, temporary tattoo model
