CAREFREE | Mansplaining Beauty Routines

Some guys think they know everything. But when it comes to women’s beauty routines, well, they still think they know everything. To help Carefree establish a fresh new voice in the social space while promoting the daily use of their liners, we tapped into this universal truth and created “Guys Attempt to Explain Women’s Everyday Beauty Routines”. The video was posted to Carefree’s social channels and YouTube, generating over 12.8 million views.

My role: Creative lead, copywriter, designated pantyliner explainer for male team members 

7 Days of Fierce Kits

We turned the humble liner into an everyday source of confidence with fun daily social content and a unique 7-day trial program that inspired users to amp up their everyday game knowing the ultimate tiny wingwoman was with them all the way.

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