HOMEGOODS | House of HomeGoods

At the height of the pandemic, “stay at home” sparked a collective obsession with home decor and making our spaces the best places to be. But as the world began to open up again, that passion for our homes was quickly replaced with a desire to get as far away from them as possible. So how do you keep HomeGoods shoppers inspired to Go Finding for their home when the last thing they wanted to do was spend any time in it?

Introducing House of HomeGoods: a one-of-a-kind vacation rental where the decor changes with every single stay, so there’s always something new to find…exactly like a trip to HomeGoods.

The campaign increased unaided brand awareness +15%, racked up over 413 million earned impressions, and got the media talking about HomeGoods in a whole new way with first-time coverage in Travel + Leisure, Adweek and Thrillist.