HOMEGOODS | Mother’s Day Hideout
After a full year of parenting through a pandemic, we knew Mother’s Day 2021 was going to hit different. So we set out to give moms everywhere the gift they really wanted: a break. In 3 cities, we gave tired moms the chance to book a private retreat to one of our ultimate grown-up playrooms, each filled with HomeGoods decor designed to give her maximum peace, quiet, and whatever else she was craving. Each HomeGoods Hideout was designed to help her Escape, Restore, and Recharge — with luxe accessories that were definitely not child-proof, a spa bathroom from which you can’t hear anyone calling for you, comfy couches made for a Bridgerton binge, and not a Lego to step on in sight. We even provided guests with a 24-hour concierge hotline and bookable services that matched her Hideout theme (private yoga session? you got it!). The best part? Our guests were given a tote bag and license to take a few pieces of their Hideout home with them, with the space refreshed and restocked with new decor after each stay.
My role: Creative Director, tired mom
“RESTORE” (New York City)
“RECHARGE” (Los Angeles)