HOMEGOODS | Mother’s Day Hideout

After a full year of parenting through a pandemic, we knew Mother’s Day 2021 was going to hit different. So we set out to give moms everywhere the gift they really wanted: a break. In 3 cities, we gave tired moms the chance to book a private retreat to one of our ultimate grown-up playrooms, each filled with HomeGoods decor designed to give her maximum peace, quiet, and whatever else she was craving. Each HomeGoods Hideout was designed to help her Escape, Restore, and Recharge — with luxe accessories that were definitely not child-proof, a spa bathroom from which you can’t hear anyone calling for you, comfy couches made for a Bridgerton binge, and not a Lego to step on in sight. We even provided guests with a 24-hour concierge hotline and bookable services that matched her Hideout theme (private yoga session? you got it!). The best part? Our guests were given a tote bag and license to take a few pieces of their Hideout home with them, with the space refreshed and restocked with new decor after each stay.

My role: Creative Director, tired mom

“RESTORE” (New York City)

“RECHARGE” (Los Angeles)

 

“ESCAPE” (Chicago)

HOME-DELIVERED HIDEOUTS

We also gave

50 moms

the chance to hide out at home.

On HomeGoods social channels, we gave away custom “at home” hideout boxes filled with items mapped to our getaway themes: Escape, Restore, and Recharge.