LEGO | Unidentified Playing Objects
These days, space exploration is more about wisdom than wonder, and more kids say they want to be a YouTuber when they grow up than an astronaut. So our mission was clear: Make space for endless exploration again, and get kids excited to look to the stars and imagine “what’s up there?” through the magic of LEGO bricks.
We took over the NYC skies with "Unidentified Playing Objects," or, UPOs — spacecraft designed entirely by children's imaginations. Our surprise stunt resulted in thousands earned placements in over 100 global markets, and an immediate increase in Google Searches for “LEGO Space” sets.
BEHIND THE SCENES
