ORE-IDA | The Search for the Imi-Taters

Did you know Ore-Ida invented the Tater Tot? In fact, legally, if it's not Ore-Ida, it can't be called a "Tater Tot." To strengthen Ore-Ida brand affinity and give families a fun new reason to love the Tot, we created a social scavenger hunt to find four imposter "Imi-Taters" at large. I got to create names and dossiers for each of the bite-sized baddies, then we hid them throughout the Ore-Ida Facebook and Pinterest channels and released daily clues to help social media sleuths capture them one-by-one. 

My role: Copywriter, tot namer