PLANNED PARENTHOOD OF GREATER NEW YORK | Launch Branding
In early 2020, five Planned Parenthood affiliates in New York State merged to form the bigger, stronger, more efficient “Planned Parenthood of Greater New York.” We won the honor of helping craft the new PPGNY’s narrative, look and feel, and launch creative.
With chaos in the 2019-2020 newscycle and the state of women’s healthcare under threat at the national level, local donors and activists were eager to see impact in their neighborhood. So, we focused our debut message on the great things that were happening here because of the merger and the most positive outcome of all: a better, bolder, brighter future for women’s healthcare in the state of NY.
My role: Creative Director, copywriter (and have to give a mega-shout to the designers on this: Adri Ramdeane, Anna Wingard)
NARRATIVE
POSTERS
WEBSITE
SOCIAL
