T.J.MAXX | Change Looks Good on You
With its Maxx You Project, T.J.Maxx has been on a mission to support women as they navigate both who they are and who they’re becoming. “Change Looks Good on You,” the brand’s first paid campaign with that brand promise at its core, was designed to show women that at T.J.Maxx, you never need to “fit in.” In these fitting rooms, you find what fits you — even if that’s a work in progress. To ensure authenticity, we cast eight women going through real life changes, whether they were becoming a mom or entering remission or changing careers or changing coasts.
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