WILDLIFE CONSERVATION SOCIETY | 120 WAYS #NYISWILD

To celebrate their 120th year of saving wildlife, WCS wanted to raise awareness of their conservation efforts while driving a new audience to their five NYC parks, including the Bronx Zoo and the NY Aquarium. We created "120 Ways #NYisWild," a city-wide social photo safari that invited New Yorkers to explore 120 wild places throughout the parks and around the five boroughs while capturing photos with #NYisWild. The more ways you captured, the more you learned about the animals WCS works to save and the more chances you had to win. 

My role: Creative Director, location scout, red panda enthusiast

Recognition: SABRE Award - Gamification

CAMPAIGN SUMMARY

HUBSITE | NYISWILD.COM

A responsive, mobile-friendly campaign website that housed the rules of the game and all 120 ways NY is Wild. 

SUBWAY POSTERS

We created three unique subway ads and placed them on routes that serviced the WCS parks. 

BUS SHELTER POSTERS

We created two unique bus shelter posters and placed them on bus routes that serviced WCS parks.