WNBA | Take a Seat, Take a Stand
The launch of the WNBA raised the ceiling for female athletes and made the league a leading advocate for equality. But as millions marched and campaigned for women’s equality, the league found itself left out of the conversation. We needed to reignite their legacy of activism and show a new generation that supporting women’s sports matters.
So we turned attending a WNBA game into an act of advocacy with Take a Seat, Take a Stand. Each time a fan purchased a ticket, a portion went toward nonprofit organizations that empower women and girls and a matching ticket sent a young girl to a game to see role models in action.
The results speak for themselves: a 15% increase in opening weekend attendance, 35% increase in viewership for the 2018 season, 129% increase in social media engagement, 207% increase in reach, 198.5 million impressions, and hundreds of thousands of dollars donated.
My role: Creative Director, script writer
Recognition: One Show - Bronze Pencil; Effies - Gold in Sports and Entertainment, Finalist in Social Good; Shorty Social Good Award - Best in Sports, Finalist in Gender Equality; PR Purpose Award; SABRE Awards - Gold; Shorty Awards - Shortlisted; Cannes Lions - Shortlisted
BROADCAST & STADIUM FILM
CAMPAIGN SUMMARY
LANDING PAGE
IN ARENA
